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SEO: Search Engines

Among the various methods of online marketing, the one that most concerns (or should concern) online reservations is the optimization of the web site for the search engines. A correct and aimed optimization brings more benefits than any other kind of marketing for your web site.

Presence / Inscription in the search engines

The 90% of web inquires goes through one of the hundreds of search engines. Of those, the 43% utilizes Google, the 28% Yahoo, 12% Msn, 5% Ask, 5% AOL, ... and so on. Showing up in all of them is simple yet very important.

Website Optimization

- The study of the density of key words and their relations to the site

- An intelligent link exchange limited to the most important sites with a high Page Rank

- Full attention to the lightness and neatness of the various pages and a good map of the site

are all elements oriented to promote the natural visibility of your website, wich will show up in the first pages of search engines. With the support of aimed marketing campaign (not only on the internet), it will help you to acquire contacts that easily will become new clients.

Pay Per Click

The sponsorized links to your site, are a great shortcut for those who want to shorten the delays that visibility on search engines require. With an accurate study on keywords, budget and target you will have great results and conquer many clients. see also Marketing / Pay Per Click »


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